Channels are exported feeds with enriched product content and templated images and videos, which you can use as source for a product catalog in ad networks such as Meta, Google and TikTok.
Once you're happy with the contents of your channel, you can upload the channel feed to the ad network and use it for advertising. This is usually done by creating a new catalog in the ad network, and adding the channel URL from the re:nable platform as the source for that catalog.
Dynamic Product Ads (DPA, Advantage+, Google Shopping, ..) are ads that automatically change content and promotions, to show each individual shopper the most effective and relevant ad for them. This concept enable E-commerce retailers to run highly relevant and personalized ads for all items in their catalog.
Settings
Catalog
A channel can only be tied to one catalog, which specifies where product information should come. For example to ensure that prices and links target that particular store.
Product sets
If you want to advertise all the products in this project then select the "All products" set. But in case you want to limit which products are included in this channel you can create filtered product sets, and base the channel only on those.
File format
You can choose between the most commonly used file formats, but in almost all cases you want it to be set to "XML (Google Merchant RSS)".
URL
This is where the output from this channel ends up, containing all the enriched content and templates images and videos. Use this URL with your chosen ad network for running your ads.
Fields
This is where you specify which fields should be included in the channel, and what goes into each field.
A) Field name
A "field" is commonly referred to as a "feed element". Product feeds used by ad networks come in a standardized format, meaning that both the feed element name and the element's value need to have a specific format.
For example the product price element in Google Merchant Feeds should have the name g:price and contents like "49.90 USD". You can find the information about fields and contents here
B) Add new field button
Use this button to add a new field to the channel.
C) Field value
A field can be populated with either dynamic and static content, or a mix of them. For example
Enriched content written or selected by Aimée (templated image, ad copy, review extracts and others)
A static value (like currency "USD")
A value from your input product feed (like "Product ID" or "custom_label_2")
A value based on conditional logic (see the "Automations" section below)
D) Add placeholders
Using the dropdown (click the down-arrow), you can choose which placeholders go into this field. See Working with Placeholders for more information.
E) Add fallback value
A fallback placeholder's value will only be used if all value placeholders before the fallback value are empty. Thus, you can create a chain of several fallback placeholderss for any field. See Working with Placeholders for more information.
Preview feed
The Preview and Output buttons gives you an immediate preview of what the channel output will look like. It may take a bit of time for the complete channel to generate and upload a new version to the channel URL, but this live preview will show you what the channel will look like once it's fully rendered.
Automations
This section is found in the top right corner of the channel management page.
Automations use conditional statements for populating field value placeholders. Below is an example of an automation to that populates the field "g:sale_price" with the value of content elements "Sale price" and "ISO currency codes":
Channel generation
Channels are regenerated by our platform automatically whenever its needed, for example when new products come in or prices and availability change. We fetch your product feed every hour and you don't need to do anything for everything else to update, this process is fully automatic.
Even new products that come into your product catalog will be automatically processed by Aimée and will then show up in the outgoing channel as soon as they're ready. You just need to setup up your templates, fields and perhaps tune the prompts and Aimée will handle the rest automatically.
The URL to your channel will remain the same at all times, so ad networks will catch up on changes that you make to to ad templates or channel fields and values, or changes in your product feed like price changes.
When you are working with a channel, changes to the channel structure is made automatically. The feed will regenerate shortly after our system has detected that you have stopped working on your channel, but you also have the option to hit the "Regenerate" button in the top right corner to force the channel to regenerate as soon as possible (within few minutes)
